I am now going to look at the DVD packaging case for The Knight Rises. This is an action crime thriller which I have seen and know a little about.
Purpose
The purpose of this artwork on this case is to advertise the film, attract the attention of shoppers in a store, shopping website etc. It is there for decoration and to make the case appealing to the eye. It provides the institutional information that may be of interest to some people, this is always in very small size of text because its not of interest to most people. There will also probably be some legal requirement that states that this sort of information be included. The purposes of the DVD case is also to provide an small insight into the film and entice people to buy and watch it.
Target Audience
The audience this case is trying to attract is fans of the other batman films who have seen and enjoyed the other two films in the trilogy and also the hurdens of other batman films. It is also trying to attract fans of the several different very famous actors and actress like Christian Bale and Morgan Freeman as these names are shown clearly in the blurb along with the characters that they play and these same names on the top of the fount. The age categories is 12+.
Content
The whole of the front page is covered in a image of 'Batman' standing in front of several police cars with the batman logo growing behind him. At the middle bottom is a one word quote 'unmissable'.
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