AOB1- Website Analyse

The purpose 
The purpose of the film website is to promote the film, provide information about the film and entice people into going to see the film. On the home page, right in the middle of the screen is a loop of extreme close up shots of the main characters faces. This shows their facial expressions and gives the viewer an idea of the personality of the character, e.g. a good guy, bad guy, serious guy etc. For example Gollum looking menacing and evil. They relate well to how the readers of the book and viewers of the LOTR series know the characters to be like. The film title is at the bottom middle of the page under the character face which is unconventional of most other film posters. It is in the same font style as of the LOTR. Because it is a story that are well known and read by many meaning that the title does not need to be in a prominent position. There is obviously a visual hierarchy and the film title is less important than the images of the characters.

Target Audience
The target audience is segmented in that the website is available in different languages and there is an option to access the worldwide release dates from the UK site that I am analysing. The film will be of interest to a broad audience in that it will appeal to Lord of the Rings fans, readers of the Hobbit book and people of all ages who are interested in this type of fantasy story. From the website, it is clear who the main actors are and so this will target fans of an actor e.g. fans of Martin Freeman would probably go to see the film because he plays a character in the film.  The website is clear and easy to follow and this would be a positive factor for young and old alike. The film would be something that a grandparent is likely to take a grandchild to and I think that the website is user friendly for old and young alike.

Content
As for content, there is a navigation bar on the top of the website directing you to each of the pages. The text on this navigation bar is a normal serif type font and this is gold in colour (representing the colour of the ring in the story) with a green brown background like the colour of a forest.  On each page is a loop link directing the audience to a trivia page, wallpaper download and other links. The title for this is in the same font and colour with a different background image related to the trivia. The title of the film is in a font called 'ring bearer' and is gold in colour, representing the colour and the idea of the ring. The font of the Hobbit title has the appearance/texture of an old dented ring and this also is relevant to the story.

Format 
The resolution of this webpage is 72 dpi. This is normal format for a website.